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4 Steps to Grow Your Business via Social Media, Pt. 2

Welcome to part 2 of iSqFt’s blog “microseries” that attempts to explain why your business should be involved in social media, and how to get started. (If you haven’t read part I yet, you might want to start there.) In this finale, we’re going to explore:

  1. Networking and joining the conversation
  2. Using #hashtags to engage in your business’ passion
  3. Branding—sharing your vision with others
  4. Cost—valuing the unquantifiable

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4 Steps to Grow Your Business via Social Media, Pt. 1

I think it’s the name that throws people. I mean, “social” media[1] sure doesn’t sound like work, and the commercial construction industry is all about work. But what if you called it “virtual networking”?

The point is that while social media certainly started as a way to stay up to date with friends and family, it didn’t take long for people to realize that the principles of networking extend beyond sharing cat pictures and flirting. Far beyond.

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