How to Win at Social Media at Conference

How to Fail at Social Media at a Conference

People love to talk about social media and it can feel like a lot of work sometimes. In the construction industry, you’ve got a lot of work to do and you’re not looking to monkey around on social media, especially when you’re at a conference.

But did you know that using social media at a conference can magnify your marketing and networking activities?

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4 Steps to Grow Your Business via Social Media, Pt. 2

Welcome to part 2 of iSqFt’s blog “microseries” that attempts to explain why your business should be involved in social media, and how to get started. (If you haven’t read part I yet, you might want to start there.) In this finale, we’re going to explore:

  1. Networking and joining the conversation
  2. Using #hashtags to engage in your business’ passion
  3. Branding—sharing your vision with others
  4. Cost—valuing the unquantifiable

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4 Steps to Grow Your Business via Social Media, Pt. 1

I think it’s the name that throws people. I mean, “social” media[1] sure doesn’t sound like work, and the commercial construction industry is all about work. But what if you called it “virtual networking”?

The point is that while social media certainly started as a way to stay up to date with friends and family, it didn’t take long for people to realize that the principles of networking extend beyond sharing cat pictures and flirting. Far beyond.

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