iSqFt Knows How to Throw a Greenbuild Party

Last week, iSqFt traveled to the 2012 Greenbuild International Conference and Expo in sunny San Francisco. Hosted by the U.S. Green Building Council, Greenbuild is the world’s premier (and largest) expo and conference dedicated to green building, drawing industry leaders, dedicated sustainability professionals, and construction experts every year. They come to learn, to teach, and, of course, to network.

And since iSqFt is all about networking, we couldn’t miss Greenbuild’s 10th Anniversary conference.

Not only did we have two booths at the event’s signature expo, we also hosted the Strike Gold with iSqFt after-party at the landmark W Hotel. This swanky event was not about the sales pitch, it was about creating relationships.

More than 300 people attend the iSqFt after-party, which included custom cocktails, hors d’oeuvres, and some great conversation.  Jay Berkemeyer, iSqFt for Manufacturers’ Director of Sales, was an integral part in planning the iSqFt after party.

“It was a great event,” Berkemeyer said. “I think it helped build some name recognition with companies who didn’t know who we were before, or maybe didn’t really understand what we were all about. This [party] gave them a chance to sit down with us and learn more about what we can do for them.”

The combination of the party and the booths made this year’s Greenbuild experience a beneficial (and fun) one for the iSqFt team. “We were able to get in front of our customers, which makes it an important event for us,” Berkemeyer said. “Anytime we can get meet with the people we serve, that’s a good thing. We’ll definitely be back next year.”

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